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Why Football?

our mission“It is this passion for football that enables it to have a broader impact on the lives of millions around the world, particularly children. Football and the FIFA World Cup can promote improved health and education for the world’s children, prevention of HIV/AIDS and, yes, a child’s right to recreation.” Kofi Annan, Former UNO General Secretary.

Why Football?

better world“…Football has a positive effect on those who play it, both in terms of health (physical activity) and life skills (the values of team sport). But beyond that the game serves as an effective tool in community programmes for social development…”Federico Addiechi, Head of FIFA Corporate Social Responsibility

Why Literacy

The Goal Logo

Literacy is a right. There is extensive reference to the positive impact of literacy on self-esteem. Literacy may empower learners – especially women. Nearly two thirds of the world’s illiterate adults are woman. Reading enhances concentration and discipline.

Why Character Education?
  • There is a clear and urgent need, as young people increasingly hurt themselves and others because of unawareness of and/or indifference to moral values.
  • Transmitting moral values to the next generation is one of the most important functions of a civilization.
  • Common ground exists on universally accepted moral values like caring, trust, respect, and responsibility.
  • Democracies have a special need for moral education because democracy is a government of, for, and by the people themselves.
  • Moral questions are among the greatest questions facing the individual and the human race.
  • Effective character education makes society more civil, caring and leads to improved performance.